Learn more about what Data Elements are, the default ones and differences between client and server side data elements
MagicPixel offers the capability of creating data elements which act as small pieces of getters which knows where to pull information from your digital property.
Once you create a data element as client side or server side, it cannot be modified later
Abstraction is a major component in IT systems which helps the system scale and grow without a redesign effort. Data Elements bring the same amount of abstraction that complex IT systems have to your Media Tags to keep the data flowing correctly and continuously.
Additionally, MagicPixel also provides hooks into other tag managers so that you can reuse the data element logic written in systems like Launch, by Adobe instead of having to recreate the logic again inside the MagicPixel platform.