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Terms & Definitions
Learn about what different terms used across the product means

Organization

Organizations are groups of projects which you manage. This is quite useful when you are an Ad-Agency who manages multiple clients and would like to monitor all of your clients with a single login. Read more...

Project

Projects are groups of media tags. Each project has its own environments and providers, tags and other settings which can be used to customize how you need the tags to fire across your digital ecosystem. Read more...

Data Elements

Data Elements - in their purest form, are getters of information. You can configure them to read information from your digital properties from a cookie or JavaScript variable or even a custom JavaScript snippet which calls an API and returns a value. They form the basic building block of all media tags. Read more...

Qualification Criteria

Qualification Criteria (QC) forms the basic conditional block when deciding when to fire your media tag. They are like legos and you can stack them on top of each other to form complex firing rule. Read more...

Provider

Providers are synonymous with Media Providers (like Amazon, Google, Facebook, Bing etc...). Each instance of a provider can be configured to point to a particular Ad Account and can carry common values for all your tags. Read more...

Tag

Tags are the final media tags which are fired from client side or server side. Tags tie together data elements, providers, qualification criteria and privacy settings. Read more...

Dynamic Parameters

Dynamic Templates are any piece of text (no spaces, variable like) enclosed between {{ and }} and can be used to fill dynamic values from Data Elements and Transformation Functions. Read more...

Transformation Functions

Transformation Functions are unique to MagicPixel. They represent a piece of reusable logic which uses data elements to format or change data element formats to different required formats across your media tags and can be used on client side or server side. Read more...
Last modified 8mo ago